As a senior marketing executive for Control Data Corp., Howard Hyden was assigned the responsibility of changing the culture of the company. Although he had plenty of personal experience running businesses with a customer focused orientation, he wanted to gain more knowledge.

Howard and his team did secondary research on corporate culture and organizational change. They went to Harvard, Stanford, Kellogg, and Duke business schools to interview organizational development professors. Armed with this knowledge and the marketing processes he developed, Howard integrated the disciplines of marketing and organizational development, creating the basis for the Center for Customer Focus (CCF).

Howard Hyden was the first, and perhaps only, person to integrate these principles into a customer-focused strategy. The evolution of Howard's knowledge and experience has earned CCF the reputation for being the best at helping companies become customer focused. Howard is constantly invited to share his experience at numerous national conferences and has delivered over 3,000 presentations across many industries.

Our Methodology

What CCF will NOT do:

If you hire a consultant to determine how your organization could add value to your customers, they would conduct interviews, determine strategies, and develop a professional report for your review. The findings could then be shared with employees, but with little realistic chance of implementation. It is likely this information will be tucked away in a file somewhere and never be implemented. If you want genuine results, then we suggest a different approach, one with proven effectiveness.

What CCF will do:

Unlike a consultant, the Center for Customer Focus workshops engage your team by letting them design “the play.” This creates enormous “buy-in” and ownership of the ideas generated. Because your staff are the true experts on your business, we combine their knowledge with a variety of ideas discussed during the workshop. By learning value-added techniques employed by other companies, participants are able to momentarily remove themselves from the employee role and begin to see through the eyes of the customer. Once accomplished, the knowledge and ability to improve your company increases significantly.