Congratulations on making the decision to “play the game” at the AWESOME level. By booking one of our workshops, you have effectively chosen to distinguish yourself from the competition and figure out how your organization can add MORE value for your customer.

When you call the Center for Customer Focus to book your workshop, you will be sent a logistics package. Call 888-559-9711.

To maximize your investment, we suggest the following:

1.) Setting the stage: Notify your staff far in advance of the workshop. This will allow them time to prepare to be unavailable those days on the phone, floor, field or office. Let them know this training is an investment in them because they are assets to the organization and you value the suggestions they will present.

2.) Brag to your customers: This is a great marketing opportunity. Let your customers know that your company will be training to be able to add more value long-term for them. Perhaps have a phone prompt that notifies customers ahead of time that your organization will be attending a Customer Focus workshop and will temporarily be unavailable during those dates.

Add an announcement to your website. Contact the Center for Customer Focus for help providing a link for your customers.

3.) Logistics package: Included will be information you will need regarding room set-up, audio/visual arrangements, breaks, lunch, etc.

You will need enough room for 25 people in a U-shaped conference formation, as well as room for LCD projection. Read additional details in your packet regarding set-up and hotel accommodations for your facilitator.

4. Invite key customers and/or suppliers: 2J Supply owner, Larry Trimbach, asked if he could invite two of his key customers to attend the workshop. We thought it was a great idea. He called back to say that they both wanted to attend; however, they could each attend only one day, so should he have one attend Day 1 and the other attend Day 2? We told him they both should attend Day 1; otherwise they would be lost due to the terminology and concepts taught on Day 1. He agreed.

At ten o'clock on the first day, we took a break. Both customers approached Larry and asked him if they cleared their calendars, could they come tomorrow. He smiled and said, “Certainly.” Now that's value added.