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Customer Testimonial
Bill Anderson
President / CEO
Westrec Marinas

“We could easily increase our revenue 20-30% with no effort on our part with the Customer Focus tools that were taught to us.  Thanks!”
Workshop Participant
AGEC
“It is fair to say that Whitsons has been transformed.  My entire team now has a common vocabulary.  Our Customer Focus attitude and culture have given us a competitive advantage.  As a result, our business has grown dramatically during the past two years.  We are exceeding even our best expectations!”
Robert E. Whitcomb
Chairman & CEO
Whitsons
 
Why Train?
  1. In today's highly competitive marketplace, it is critical to have a competitive advantage over the competition.
    2. “Train your employees and risk they quit. Not train your employees and risk they stay.”
    Howard E. Hyden
  2. All too often, companies are seen as a commodity, otherwise known as “product parity”, by their customers. Price becomes the issue. To distinguish yourself from the competition, you must bring more value to the customer. Customers are raising the bar and are demanding more value every year.
  3. The “Rate of Change” in the marketplace has never been greater and it will only increase, as a company's rate of change is directly proportional to their “Learning Velocity.”
    4. “Training is an investment in your competitive advantage.”
    Howard E. Hyden
  4. The tools to learn are taught in the workshop. These tools are the “stimuli” that will drive change.
  5. The stimuli for change should come from the customer.
    6. “This stuff works.”
    - (Quote from a client)
  6. Every employee is capable of “Indifference”; they are just unaware of it.
  7. Every employee has the potential to “Add Value,” they just have not been trained to consider it.
    8. “Employees should be viewed as an APPRECIATING ASSET.”
    Howard E. Hyden
  8. The competitors are not doing this stuff!

 
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